WooCommerce
woocommerce.com ↗
Freemium · Free core plugin; hosting $25-$350/month, extensions $29-$299/year each
Best for: WordPress users wanting full control over their online store
Overview
WooCommerce is an open-source ecommerce plugin built for WordPress that enables merchants to create and manage online stores. It provides full control over checkout, data, and hosting choices while supporting both online and offline sales. The platform operates on a pay-for-what-you-use model with no platform fees or revenue sharing.
Key features
- Open-source WordPress ecommerce plugin
- Customizable checkout and payments
- Extension marketplace for added features
- Multi-channel sales integration
- Self-hosted data control
- WooPayments built-in payment processing
Pros & Cons
Pros
- No platform or revenue fees
- Complete customization control
- Large extension ecosystem
- WordPress integration
- Self-hosted data ownership
Cons
- Requires WordPress knowledge
- Hosting costs add up
- Manual updates and maintenance
- Extension costs can accumulate