Terms of Service

These Terms of Service ("Terms") form a binding agreement between you ("you", "your", or "User") and ShubHQ ("ShubHQ", "we", "our", or "us") and govern your access to and use of shubhq.com, the ShubHQ platform, and any related products, features, content, or services we provide (the "Service").

By creating an account, accessing, or using the Service, you confirm that you have read, understood, and agreed to these Terms and to our Privacy Policy. If you do not agree, you must not use the Service.

1. About Us

The Service is operated by Aydın Nasuh, an independent operator who acts as the provider of the Service.

• Operator: Aydın Nasuh
• Contact: support@shubhq.com

2. Eligibility

To use the Service you must:

• Be at least 16 years of age;
• Have the legal capacity to enter into a binding contract under the laws of your jurisdiction;
• Not be barred from receiving the Service under applicable law (including U.S., EU, UK, or UN sanctions lists, or export-control rules);
• Provide accurate and complete information when creating your account.

If you are using the Service on behalf of a company or other legal entity, you represent that you have authority to bind that entity to these Terms, in which case "you" refers to that entity.

3. Accounts

You are responsible for maintaining the confidentiality of your account credentials and for all activity that occurs under your account. You agree to:

• Use a strong, unique password and enable available security features;
• Notify us promptly at support@shubhq.com if you suspect unauthorised access;
• Not share your account credentials, and not allow more than one natural person to use a single account.

We may suspend or terminate accounts that show signs of compromise, fraud, or breach of these Terms.

4. Plans, Pricing, and Billing

4.1 Free Plan and Paid Plans

The Service is offered on a freemium model. We offer a permanent free plan with limited features, and one or more paid plans with additional features. We do not offer a paid free trial; the free plan is the way to evaluate the Service before upgrading.

The current plans, prices, included features, and any usage limits are listed on our Pricing page. We may change plans, prices, and features from time to time as described in Section 4.5.

4.2 Billing Cycle and Auto-Renewal

Paid plans are billed in advance on a recurring basis, either monthly or annually. Annual plans are offered at a discount of approximately 20% compared with the equivalent monthly rate.

Subscriptions automatically renew at the end of each billing period at the then-current price for that plan, until you cancel. You may cancel your subscription at any time from your account settings; cancellation takes effect at the end of the current paid period, and you will retain access to paid features until that date.

4.3 Merchant of Record: Creem.io

All payments for the Service are processed by Creem.io, which acts as our Merchant of Record (MoR). This means Creem is the seller of record for billing purposes, handles payment processing, fraud prevention, invoicing, and the collection and remittance of any applicable sales tax, VAT, or GST.

By purchasing a paid plan, you also enter into a separate agreement with Creem governed by Creem's own terms of service and privacy policy, available at creem.io. Where Creem's terms conflict with these Terms in respect of payment processing, billing, fraud checks, or chargebacks, Creem's terms control for those specific matters.

4.4 Taxes

The prices displayed on our Pricing page are exclusive of taxes unless stated otherwise. Any applicable VAT, sales tax, GST, or similar indirect tax will be collected and remitted by Creem at checkout, based on your billing location.

4.5 Price Changes

We may change subscription prices and plan features. For existing paid subscribers, we will give at least 30 days' notice by email or in-app notification before any price change takes effect on your next renewal. You may cancel before the renewal date if you do not accept the new price.

4.6 Failed Payments

If a renewal payment fails, we and Creem may retry the charge for up to 14 days. During that window, paid features may be suspended. If payment is not received, your account will be downgraded to the free plan.

5. Refund Policy

5.1 First-Period Money-Back Guarantee

We offer a 14-day money-back guarantee on the first paid billing period only. That is, your very first paid monthly invoice or your very first paid annual invoice. Eligibility is subject to the conditions described in our Refund Policy, which excludes substantial use of AI/credit-consuming modules during the 14-day window. To request the refund, email support@shubhq.com from the email address on your account within 14 days of the first charge. Refunds are returned to your original payment method via Creem within 5-10 business days.

5.2 Renewals Are Non-Refundable

Subscription renewals (the second monthly invoice, the third monthly invoice, the second annual invoice, and so on) are non-refundable, in whole or in part, except where a refund is required by applicable law. Once you have completed your first paid period, you are deemed to have evaluated and accepted the Service. To avoid charges for the next period, cancel before the renewal date.

5.3 Refund Abuse: Right to Deny

We reserve the right to deny a refund, or to claw back a refund already issued (including by chargeback dispute), where we determine in good faith that the refund request is abusive. Examples of refund abuse include, without limitation:

• Generating, exporting, or downloading a large volume of high-value outputs (such as AI Project Analyses, Visibility reports, competitor data, or strategy documents) and then requesting a refund;
• Using the Service in a way that is clearly disproportionate to a good-faith evaluation (for example, running tens of full audits in a 14-day window);
• Repeatedly creating new accounts to obtain multiple "first-period" refunds;
• Issuing a chargeback before contacting us, or in bad faith;
• Breaching these Terms in a material way during the eligible period.

Where we deny a refund on this basis, we will explain the reason in writing. You may dispute our decision by replying to that email; we will review the dispute in good faith.

5.4 EU/EEA Consumers: Withdrawal Right

If you are a consumer based in the European Union, the European Economic Area, or the United Kingdom, you have a statutory right under the EU Consumer Rights Directive (and equivalent UK rules) to withdraw from a distance contract within 14 days, without giving any reason.

However, where you expressly request access to a digital service immediately after purchase and acknowledge that doing so causes you to lose your right of withdrawal (Article 16(m) of Directive 2011/83/EU), the statutory withdrawal right ceases as soon as performance of the Service has begun. By selecting a paid plan and clicking the equivalent of "Subscribe" or "Pay", you provide that express request and acknowledgment.

The first-period money-back guarantee in Section 5.1 is offered in addition to, and is more generous than, your statutory rights.

6. Acceptable Use

You agree not to use the Service in a way that is unlawful, infringing, or harmful to us or to other users. You specifically agree not to:

• Violate any applicable law, regulation, or third-party right (including intellectual property and privacy rights);
• Upload, generate, or distribute content that is illegal, defamatory, harassing, hateful, sexually exploitative of minors, or that promotes violence;
• Use any AI-powered feature of the Service to generate sexually explicit, NSFW, deepfake, impersonation, or otherwise unlawful content, or to evade content-safety controls of any underlying AI provider;
• Use the Service to send spam, phishing, malware, or other malicious content;
• Reverse engineer, decompile, or attempt to extract the source code of the Service, except to the extent that such restriction is prohibited by applicable law;
• Access the Service through automated means (bots, scrapers, headless browsers, scripts) that interact with our internal endpoints, or attempt to bypass authentication, rate limits, or paid-tier gates;
• Resell, sublicense, or commercially redistribute the Service or its outputs as your own SaaS product;
• Probe, scan, or test the vulnerability of any system or network, or breach any security or authentication measures, except under a written authorisation from us (responsible disclosure to support@shubhq.com is welcome);
• Interfere with the proper functioning of the Service, or with another user's enjoyment of it;
• Use the Service in connection with high-risk activities where failure could cause death, personal injury, or environmental damage.

6.1 No Public API

We do not currently expose a public API to users. The internal endpoints used by our website and dashboard are not a stable public interface; you may not call them directly, integrate against them, or scrape them. If we release a public API in the future, it will be governed by separate API terms.

7. User Content

7.1 Ownership

You retain all ownership rights in the content you submit, upload, generate, or otherwise make available through the Service ("User Content"), including projects, analyses, notes, posts, link-building requests, and other contributions.

7.2 Licence to Us

You grant us a worldwide, non-exclusive, royalty-free licence to host, store, reproduce, transmit, modify (only as necessary for technical operation, such as formatting and indexing), and display your User Content solely for the purpose of operating, securing, and improving the Service and providing it to you and, where applicable, to other users you choose to share it with.

We do not use your User Content to train AI models. Where the Service uses third-party AI providers to generate outputs from your inputs, we rely on contractual terms that prohibit those providers from training on your data.

7.3 Public Community Content

If you choose to publish content in public community areas of the Service, you additionally grant other users the right to view that content within the Service and to interact with it as the feature allows (e.g. reply, like, follow).

7.4 Responsibility

You are solely responsible for your User Content and represent that you have all rights necessary to grant the licences above and that your User Content does not violate any law or third-party right. We may remove User Content that, in our reasonable judgement, breaches these Terms or is otherwise harmful.

8. Our Intellectual Property

The Service, including all software, designs, logos, the ShubHQ name and brand, documentation, and content created by us (excluding your User Content), is owned by us or our licensors and is protected by intellectual-property laws. We grant you a limited, non-exclusive, non-transferable, revocable licence to use the Service while you have an active account and in compliance with these Terms. No other rights are granted by implication.

9. Beta and Experimental Features

We may, from time to time, label certain features as "Beta", "Preview", "Experimental", or similar. Such features are made available to you on an "AS IS" and "AS AVAILABLE" basis, may change or be removed at any time, may have bugs or incomplete functionality, and are not covered by any warranty, support commitment, or service-level expectation, even where stated elsewhere in these Terms. By using a Beta feature, you accept this risk.

10. Service Availability: No SLA

We aim to keep the Service available, performant, and free of errors, but we do not offer any service-level agreement (SLA) or uptime guarantee. The Service may be temporarily unavailable for maintenance, upgrades, or due to circumstances outside our reasonable control, and may include errors, interruptions, or data loss.

11. Third-Party Services

The Service relies on, and may link to, third-party services (such as Creem.io for payments, Brevo for email delivery, our hosting provider, and AI providers). We are not responsible for the practices of those third parties. Your use of third-party services is governed by their own terms.

12. Termination

12.1 Termination by You

You may stop using the Service and delete your account at any time. Cancelling a paid subscription does not by itself delete your account; to delete your data, use the in-app deletion option or email support@shubhq.com.

12.2 Termination by Us

We may suspend or terminate your account, with or without notice, if:

• You materially breach these Terms (including the Acceptable Use rules);
• You engage in refund abuse, chargeback fraud, or other payment fraud;
• Continuing to provide the Service to you would expose us to legal, regulatory, or sanctions risk;
• We are required to do so by law or by a competent authority;
• You have not used your free-plan account for an extended period (we may delete inactive free accounts after at least 12 months of inactivity, after notice).

Where the breach is curable, we will normally notify you and give you a reasonable opportunity to cure before terminating, unless the breach is severe or repeated.

12.3 Effect of Termination

On termination, your right to access the Service ends immediately. Sections that by their nature should survive termination, including User Content licences (only to the extent necessary to support legal claims and backups), intellectual property, disclaimers, limitation of liability, indemnification, and dispute resolution, will survive.

13. Disclaimers

To the maximum extent permitted by applicable law, the Service is provided "AS IS" and "AS AVAILABLE", without warranties of any kind, whether express, implied, or statutory. We disclaim all implied warranties, including merchantability, fitness for a particular purpose, non-infringement, accuracy, and quiet enjoyment.

The Service includes analyses, recommendations, and AI-generated outputs that are provided for informational purposes only and are not professional advice (legal, financial, marketing, or otherwise). You are responsible for evaluating the accuracy and suitability of those outputs for your own use.

Some jurisdictions do not allow the exclusion of certain warranties; in those jurisdictions, the above exclusions apply only to the extent permitted.

14. Limitation of Liability

To the maximum extent permitted by applicable law, our aggregate liability for any and all claims arising out of or relating to the Service or these Terms will not exceed the greater of (a) the total amount you paid to Creem for the Service in the 12 months preceding the event giving rise to the claim, or (b) USD 100.

To the maximum extent permitted by applicable law, in no event will we be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, including loss of profits, revenue, data, goodwill, or business opportunities, even if we have been advised of the possibility of such damages.

Nothing in these Terms excludes or limits liability for: (i) gross negligence, wilful misconduct, or fraud; (ii) death or personal injury caused by negligence; or (iii) any other liability that cannot be excluded or limited under applicable law. If you are an EU/UK consumer, your statutory rights are not affected by this section.

15. Indemnification

You agree to defend, indemnify, and hold harmless ShubHQ, its operator, and its contractors and providers, against any third-party claims, damages, liabilities, losses, and expenses (including reasonable legal fees) arising out of or related to: (i) your User Content; (ii) your breach of these Terms; (iii) your violation of any law or third-party right; or (iv) your misuse of the Service.

16. Force Majeure

We will not be liable for any failure or delay in performance to the extent caused by events beyond our reasonable control, including acts of God, war, terrorism, civil unrest, natural disasters, labour disputes, internet or telecommunications failures, hosting-provider outages, governmental actions, or pandemics.

17. Affiliate Program

We do not currently offer a public affiliate or referral program. If we launch one, it will be governed by separate Affiliate Terms that you must accept before participating.

18. Governing Law and Dispute Resolution

Payments for the Service are processed by our Merchant of Record, Creem.io, whose own Terms of Service and Privacy Policy additionally govern the payment relationship and may specify the governing law and venue applicable to billing disputes.

For all other matters, these Terms and any dispute arising out of or relating to them or the Service will be resolved on a good-faith basis between the parties. The United Nations Convention on Contracts for the International Sale of Goods does not apply.

Consumers in the EU/EEA, UK, and other jurisdictions with mandatory consumer-protection rules: nothing in these Terms deprives you of the protection of the mandatory rules of consumer law in your country of residence, and you retain the right to bring proceedings before the competent courts of your country of residence.

Before filing a formal claim, please contact us at support@shubhq.com; we will use reasonable efforts to resolve disputes informally.

19. Sanctions and Export Controls

You represent and warrant that: (i) you are not located in, under the control of, or a national or resident of any country that is subject to a comprehensive U.S., EU, UN, or UK embargo; (ii) you are not on any U.S. Treasury Department's list of Specially Designated Nationals, the U.S. Commerce Department's Denied Persons List or Entity List, the EU Consolidated Sanctions List, or the UK Sanctions List; and (iii) you will comply with all applicable export-control and sanctions laws when using the Service.

20. Changes to These Terms

We may revise these Terms from time to time. The "Last updated" date at the top of this page reflects the date of the most recent change. For material changes (for example, changes affecting your rights, our refund policy, or pricing structure), we will give you at least 30 days' notice by email or in-app notification before the change takes effect. Your continued use of the Service after the change becomes effective constitutes acceptance. If you do not accept the changes, you must stop using the Service and may cancel your subscription as described in Section 4.2.

21. Miscellaneous

• Entire agreement. These Terms, together with the Privacy Policy, Cookie Policy, Community Guidelines, and any plan-specific or feature-specific terms we reference, form the entire agreement between you and us regarding the Service.
• Severability. If any provision is held unenforceable, the remaining provisions will remain in full force and effect, and the unenforceable provision will be replaced with an enforceable one that most closely reflects the original intent.
• No waiver. Our failure to enforce a provision is not a waiver of our right to do so later.
• Assignment. You may not assign these Terms without our prior written consent. We may assign these Terms to a successor in connection with a merger, acquisition, or sale of assets, on notice to you.
• Notices. We may give notice by email to the address on your account, by in-app notification, or by posting on the Service. You may give notice to us at support@shubhq.com.
• Headings. Headings are for convenience only and do not affect interpretation.
• Independent contractors. Nothing in these Terms creates a partnership, joint venture, agency, employment, or franchise relationship.

22. Contact

For any question about these Terms, contact:

• Email: support@shubhq.com
• Operator: Aydın Nasuh