Brevo
Best for: SMBs needing multichannel marketing and CRM in one platform
Overview
Brevo is a multichannel marketing and CRM platform combining email, SMS, WhatsApp, push notifications, and sales automation. It targets small businesses through enterprises with drag-and-drop campaign builders, marketing automation workflows, transactional messaging via API/SMTP, and integrated loyalty programs. The platform includes AI-powered features for content generation, send-time optimization, and customer segmentation across the entire customer journey.
Key features
- Email and SMS marketing campaigns
- Marketing automation and workflows
- Transactional email via SMTP/API
- Sales CRM with pipeline management
- WhatsApp and push notifications
- AI content and send-time optimization
Pros & Cons
Pros
- Generous free tier
- Multichannel in one platform
- Transactional email included
- No-code automation builder
- 150+ integrations
Cons
- UI can feel dated
- Learning curve for full feature set
- SMS pricing adds up quickly
- Limited advanced segmentation on lower tiers
I've been using Brevo for about 6 months because its free plan is quite generous, and I'm extremely satisfied with it. First off, emails land straight in the inbox, and the daily newsletters I've been testing every day get delivered flawlessly. I can safely say it's absolutely perfect for building funnels using their CRM, lists, and Workflows (Automations). Also, one of the biggest reasons I use it is that when the free tier is no longer enough and I decide to upgrade to Pro, the pricing plans start at very affordable rates.