AI Visibility Tracking
Track how your brand appears across ChatGPT, Claude, Gemini, Grok, and Perplexity. Measure AI visibility scores, compare competitors, and monitor sentiment in AI-generated responses.
A Next-Generation Visibility Module for the AI Era
Traditional SEO measures visibility on Google. But in a world where users now ask ChatGPT, Claude, and Perplexity for recommendations, your brand’s presence in AI-generated answers is just as critical as your Google ranking. When a user asks “What is the best uptime monitoring tool?”, which brands does AI recommend? Is your brand on the list? What position? What tone?
LLM Visibility Tracking is ShubHQ’s next-generation visibility module that sends your query to five major AI platforms in parallel, extracts brand and tool rankings from the responses, performs sentiment analysis, and produces a Visibility Score. It brings the discipline of search rank tracking into the world of AI-generated answers.
The module operates as a live measurement system for AI-era brand positioning: not just “does AI know about you?” but “how does AI talk about you, where does it place you, and how does that compare to your competitors?”
Page Structure
1. Header
| Element | Description |
|---|---|
| LLM Visibility Tracking | Page title. |
| Description | Track your brand’s position, ranking, and competitor comparison across AI assistants from a single panel. |
| Domain Selector | Dropdown for users tracking multiple domains. |
| Query Archive | Access to historical query results. |
2. Query LLMs
The action center of the page. From here you send real user questions to AI assistants.
Description: “Ask AI models about your brand and see how you appear in their responses.”
How to Write Effective Prompts
Ready-made prompt templates are provided that reflect how real users ask AI.
Example Templates:
| Template |
|---|
| What is the best [your category] tool? |
| What are the top 10 [your category] tools in 2026? |
| Which [your category] software is best for small businesses? |
| Compare the best [your category] platforms for enterprise |
| What is the most affordable [your category] tool? |
Replace [your category] with your category (e.g. uptime monitoring, SEO tool, CRM software, project management).
Your Prompt
The user writes a free-text question (e.g. “What is the best SEO tool for digital marketing?”).
LLM Platforms
Select which AI platforms to query:
| Platform | Provider |
|---|---|
| ChatGPT | OpenAI |
| Claude | Anthropic |
| Gemini | |
| Grok | xAI |
| Perplexity | Perplexity AI |
One, several, or all five platforms can be queried simultaneously.
Geographic Filters
| Filter | Description |
|---|---|
| Country | Which country perspective to receive answers from. |
| City | Optional city-level filter (critical for local businesses). |
Query LLMs Button
One click sends the prompt to all selected LLMs; results appear on the page within seconds.
Product Screenshots
The Query LLMs panel with prompt input, platform selection, and geographic filters.
Modules
1. Top Score Cards
Four main metric cards displayed after a query.
Visibility Score
A single metric from 0 to 100 summarizing your brand’s overall visibility across the AI ecosystem.
| Element | Description |
|---|---|
| Half-circle gradient gauge | Visual indicator with red (weak), orange (moderate), green (strong) scale. |
| Descriptive text | e.g. “5/5 platforms mention your brand.” |
This score is a weighted combination of mention rate, ranking position, sentiment, and platform diversity.
Average Position
Your brand’s average ranking across all LLMs (e.g. #11.8 of 15 items).
| Element | Description |
|---|---|
| Half-circle gauge | Visual indicator with #1 (best), #8 (mid), #15 (worst) reference points. |
| Per-platform badges | GPT #14, Cla #10, Gem #9, Grk #12, Per #14. |
This card answers not just “was I mentioned?” but “what position was I mentioned at?” Since users typically only read the first 3-5 recommendations, position is critically important.
Mention Rate
The percentage of queried LLMs where your brand appeared (e.g. 100%, 5 of 5 LLMs).
Sentiment
The tone in which AI responses mention your brand:
| Sentiment | Description |
|---|---|
| Positive | Recommending tone. |
| Neutral | Objective description tone (may also show as Mixed). |
| Negative | Critical or unfavorable tone. |
Product Screenshots
The four top score cards: Visibility Score, Average Position, Mention Rate, and Sentiment.
2. Brands & Tools Mentioned by AI
A unified ranking of all brands and tools appearing in LLM responses.
Header Band:
| Element | Description |
|---|---|
| Domain mention status | e.g. “robotalp.com found in 5 of 5 LLMs” |
| Per-platform position labels | ChatGPT #14, Claude #10, Gemini #9, Grok #12, Perplexity #14. |
| Avg. Position | Overall average position. |
Ranked List:
All brands and tools from all responses, ranked by mention frequency.
Each row includes:
| Field | Description |
|---|---|
| Rank number | 1, 2, 3… |
| Brand name | With short AI description (e.g. “Ubersuggest, A budget-friendly SEO tool”). |
| Platform dots | Colored indicators showing which platforms mentioned the brand (green: ChatGPT, brown: Claude, blue: Gemini, orange: Grok, light blue: Perplexity). |
| Visibility bar | Percentage bar (e.g. 40%, 20%). |
This module directly reveals competitor visibility. Which brands does AI recommend before you? Which ones share your position? Which ones consistently appear in the top three?
Product Screenshots
The unified brand ranking with platform dots, visibility bars, and per-platform position labels.
3. Results by Platform
A panel showing each LLM’s response individually in detail.
Each platform opens as a separate card:
| Element | Description |
|---|---|
| Platform logo & name | ChatGPT, Claude, Gemini, Grok, Perplexity. |
| Mentioned #X label | Your brand’s position in that response. |
| Sentiment label | Positive, neutral, or negative. |
| Top recommendations | The first few suggestions from that platform’s response. |
| Show more button | Expands to the full response. |
This view lets you compare how different AI platforms answer the same question differently. One platform may place you at #3 while another puts you at #14; that gap reveals strategic insights.
Example Platform Response (ChatGPT):
| # | Brand | Description |
|---|---|---|
| 1 | Ahrefs | A top-tier SEO and competitive research platform known for powerful backlink analysis and keyword data. |
| 2 | Semrush | An all-in-one digital marketing suite widely used for SEO, PPC, content, and competitor analysis. |
| 3 | Moz Pro | A trusted SEO toolset offering solid keyword research, site audits, and rank tracking. |
Example Platform Response (Gemini):
| # | Brand | Description |
|---|---|---|
| 1 | UptimeRobot | A widely used monitoring service offering website, port, and heartbeat checks with a generous free tier. |
| 2 | Better Stack | An observability platform combining incident management with high-frequency uptime monitoring and status pages. |
| 3 | Pingdom | A professional-grade performance monitoring tool focused on synthetic interactions and real user monitoring. |
Product Screenshots
Per-platform response cards showing individual rankings, sentiment labels, and top recommendations.
Detailed view of a single platform’s response with full ranking list and brand positioning.
Full dashboard overview combining score cards, brand rankings, and platform results.
How It Works
| Step | Description |
|---|---|
 1. Prompt Definition | The user writes their own question or selects from ready-made templates. |
| 2. LLM Selection | Choose which platforms to query. |
| 3. Geographic Context | Apply country and optional city filters. |
| 4. Parallel Query | The system sends the same prompt to all selected LLMs simultaneously. |
 5. Response Extraction | Brand and tool names are automatically extracted from responses; ranking positions are marked. |
 6. Sentiment Analysis | Each mention is classified as positive, neutral, or negative. |
| 7. Score Calculation | Mention rate, average position, sentiment, and platform diversity are weighted to produce the Visibility Score. |
| 8. Visualization | Results are displayed as top score cards, brand rankings, and per-platform details. |
 9. Archiving | Each query is stored with timestamp for historical trend tracking. |
Use Cases
| Use Case | What You Gain |
|---|---|
| AI SEO Strategy | Position your brand in LLM responses alongside traditional SEO. |
| Competitor Visibility Comparison | Get data-backed answers to “Is my competitor ahead of me in AI recommendations?” |
 Post-Launch Tracking | Measure how quickly new product launches appear in AI responses. |
| Sentiment Management | If your brand is mentioned negatively, identify the source and guide your content strategy. |
| Category Leadership | Track your position for “best [category] tool” queries over time. |
| Geographic Visibility | Compare whether the same query produces different answers from US, UK, and Turkey perspectives. |
| Investor Presentation | Present concrete metrics: “Our product is recommended on all 5 major AI platforms.” |
 Content Decisions | Analyze why AI prefers certain competitors and identify your content gaps. |
| PR & Communications | Turn areas where AI mentions negative sentiment into comprehensive PR plans. |
ShubHQ Integrations
| Integration | How It Connects |
|---|---|
| Competitor Analysis | Take competitors highlighted in LLM responses into detailed analysis. |
| Trend Intelligence | Combine which tools are rising in AI recommendations with weekly trend reports. |
| Outreach Logbook | Add PR sites and mention sources tied to top-ranked competitors to your outreach logbook. |
| Keyword Opportunities | Transfer concepts from AI responses into your content strategy. |
| Content Growth Plan | Create a growth plan directly for content that will increase LLM visibility. |
| SEO Audit | Monitor traditional SEO score alongside LLM Visibility Score. |
| Project Scorecard | Include AI visibility in the overall project health score. |
Why AI Visibility Matters
Modern users no longer just ask Google before making purchase decisions, they also ask ChatGPT, Claude, and Perplexity. Questions like “Which CRM should I choose?” or “What is the best uptime monitoring tool?” are now directed straight to AI for recommendations.
Three consequences of this new behavior:
| # | Consequence |
|---|---|
| 1 | Appearing in AI answers is as critical as being on Google’s first page. If AI doesn’t recommend a brand, users typically never discover it. |
| 2 | AI answers are not a single ranking, they’re an aggregation. They draw from many sources. Gaining AI visibility depends not just on SEO, but on the entire ecosystem of brand, content, PR, and mentions. |
| 3 | AI answers change over time. Every model update and training data revision reshapes rankings. Regular monitoring is therefore critically important. |
LLM Visibility Tracking provides the tracking and measurement layer for this new world.
Plans & Limits
| Resource | Description |
|---|---|
| Monthly Query Allowance | Determined by your plan (Free, Starter, Pro, Enterprise). |
| LLM Platform Access | All five platforms are active on all plans. |
| Geographic Filter | City-level queries available on Pro and above. |
| History Archive | 30 days (Free), 90 days (Pro), Unlimited (Enterprise). |
| Automated Periodic Queries | Weekly auto-scan on Pro and Enterprise plans. |
| Multi-Domain Tracking | Portfolio management on Enterprise plans. |
Tips & Best Practices
- Mimic real user questions. Start with standard queries like “Best X tool” and expand with niche variations.
- Re-send the same prompt weekly. AI answers change over time; continuity is essential for trend tracking.
- Try queries in different languages. Turkish, English, and German can produce different answers to the same prompt.
- Don’t ignore geographic differences. Answers from a US perspective can differ greatly from a Turkey perspective.
- Monitor sentiment. Even if position is high, a brand mentioned with negative tone is at risk.
- Run competitor comparisons. Don’t just look at your own rank, check competitor rankings too.
- Test comparison queries. See how AI attributes value in “X vs Y” questions.
- Convert results into content decisions. If AI doesn’t list you, publishing a comprehensive comparison piece for that category can make a difference.
- Review historical trend charts regularly. “I was at position 15 three months ago, now I’m at position 8” is proof your marketing strategy is working.
Roadmap, Planned Modules
The following modules are planned to expand LLM Visibility Tracking into a comprehensive AI-era brand intelligence center:
Automated Periodic Query Scheduling
Send a defined set of prompts weekly or monthly automatically.
- Summary report of metric changes after each query.
- Notifications like “You rose two positions on ChatGPT this week.”
Visibility Over Time Chart
Visibility Score, Average Position, and Mention Rate charts on a time axis for each brand and query.
- Visually capture sudden changes after algorithm updates.
Competitor Comparison Module
Side-by-side LLM visibility table with your chosen competitors.
- For the same prompt: who appears on which platform and at what position.
- Overlapping line charts for competitive measurement.
Multi-Prompt Bulk Management
Define a set of 10-50 prompts for a category, send all in parallel, and get an aggregated report.
- Holistic score: “My average position across all SEO tool queries.”
Citation & Source Analysis
Collect source links from AI responses (especially Perplexity) and report which sites are perceived as “authorities” by AI.
- These sites become direct outreach targets.
AI Response Diff Viewer
Side-by-side comparison of AI responses for the same prompt at two different dates.
- Newly added brands in green, removed brands in red, position changes with arrows.
Sentiment Detail Report
Sentiment breakdown (positive, neutral, negative) for every response mentioning your brand.
- Full text of negative-toned descriptions with action recommendations.
Missing Query Detection
AI-generated set of prompts commonly asked in your industry where you don’t appear.
- “You’re not showing in these 12 queries, content production is recommended.”
Brand Voice Analysis
Word cloud showing how AI platforms describe your brand.
- Positive descriptors (reliable, easy to use, affordable) vs. negative signals (complicated, expensive, limited).
- Alignment analysis between your messaging and AI perception.
Multi-Language LLM Comparison
Send the same prompt in different languages and compare results side by side.
- Shows which language you’re better positioned in and language-specific improvement areas.
Geographic Heatmap
Visibility Score map by country.
- Visual breakdown of which markets you’re strong in and which markets AI doesn’t recognize you.
Conversational Follow-Up
Multi-message flow instead of a single prompt.
- Deeper visibility testing with follow-up questions like “Why is X better?”
Comparison Prompt Specialist
Dedicated report on how you’re positioned in “X vs Y” queries.
- Strategies for gaining positive sentiment against competitors.
Image LLM Visibility (Vision Model Integration)
Test how your brand is recognized through logos and screenshots in GPT-4 Vision, Gemini Vision, and similar models.
- Visual brand consistency measurement.
LLM Citation Building Guide
Pattern report on which types of content AI platforms prefer (comparison lists, independent reviews, official documentation).
- “This format appears more frequently in AI answers” content recommendation.
Topical Authority for LLMs
Topic authority map showing which subjects AI frequently references you for.
- Auto-flag areas where informational authority needs to be built.
Automated AI SEO Action Plan
AI-generated 30 and 90 day action plans based on current visibility data.
- Actionable steps like “Get a mention from this site, produce content for this prompt, position against this competitor.”
LLM Mention Alert
Instant alerts for specific prompt sets.
- “ChatGPT now lists you in the Top 5” or “Perplexity removed you from rankings.”
Community Prompt Library
High-value prompt sets shared by ShubHQ users.
- Categorized by niche, voted on, with the best prompts highlighted.
LLM Visibility Score Industry Benchmark
Anonymized average visibility score by industry.
- “Industry average is 52, you’re at 64” positioning.
AI Search Engine Bridge (SearchGPT, Perplexity Pages)
Integration with next-generation AI search engines (SearchGPT, Perplexity Spaces, You.com).
- “AI search” visibility beyond traditional LLMs.
White-Label Client Report
Branded PDF LLM Visibility report for agency mode.
- Monthly auto-generated executive summary sent to clients.
API Access
Programmatic data access for Enterprise users.
- Real-time integration of LLM visibility metrics into your own BI systems or dashboards.
Voice Assistant Visibility Module
Track whether your brand appears in voice assistants like Alexa, Siri, and Google Assistant.
- A new dimension for voice search visibility.
Prompt A/B Testing
Comparison of different variations querying the same category.
- Analysis of how “Best X tool” vs. “Top X software” produce different AI results.
Hallucination Detection
Detection and reporting of cases where AI provides incorrect information about your brand.
- Alerts like “AI is stating your price incorrectly” with action recommendations.
Knowledge Graph Mapping
Map of which other concepts AI associates with your brand.
- Brand associations, category associations, and perception positioning.
The Bottom Line
LLM Visibility Tracking is a next-generation visibility module that measures how your brand and products are perceived by AI assistants like ChatGPT, Claude, Gemini, Grok, and Perplexity, what rankings they hold, and with what sentiment they are mentioned.
| What You Get | Why It Matters |
|---|---|
| Visibility Score (0-100) | Single-number summary of your brand’s presence across the AI ecosystem |
| Average Position | Know exactly where AI places you among competitors |
| Mention Rate | See what percentage of AI platforms recognize your brand |
| Sentiment Analysis | Understand the tone AI uses when discussing your brand |
| Competitor Ranking | See which brands AI recommends before you and why |
| Geographic Filtering | Compare AI responses across different countries and cities |
| Per-Platform Breakdown | Understand how each AI platform differs in its recommendations |
Our roadmap includes automated periodic queries, visibility trend charts, competitor comparison, multi-prompt bulk management, citation analysis, hallucination detection, sentiment detail reports, multi-language comparison, geographic heatmaps, voice assistant visibility, and industry benchmarks, all designed to make this page the strategic command center for brand visibility in the AI era.
Get Started
Ready to track your brand’s AI visibility?
- Navigate to AI Visibility Tracking from your dashboard
- Select a prompt template or write your own question
- Choose which LLM platforms to query (all 5 recommended)
- Optionally set Country and City filters
- Click Query LLMs to send your prompt
- Review your Visibility Score, Average Position, Mention Rate, and Sentiment
- Check the Brands & Tools ranking to see where you stand against competitors
- Explore Results by Platform for per-AI detailed analysis
Happy tracking!