Backlink Analytics
Track, monitor, and manage all your backlinks in one panel. Detect new and lost links, flag toxic backlinks, analyze anchor text distribution, and maintain a healthy link profile.
A Comprehensive Backlink Monitoring & Health Module
Backlinks remain one of the most powerful ranking signals in SEO. But managing a link profile is more than counting total links, it requires tracking new acquisitions, detecting losses, identifying toxic links, and maintaining a natural anchor distribution.
Backlink Analysis is ShubHQ’s backlink monitoring module that pulls all your backlink data from the DataForce SEO infrastructure, then applies ShubHQ’s own ping system to periodically verify each link’s live status. This means you don’t just see which links existed in the past, you know whether each link is currently active, whether it’s been changed to nofollow, or whether the page has been removed.
The module treats your link profile not as a passive list, but as a live monitoring system that surfaces critical changes as they happen.
Page Structure
1. Header
| Element | Description |
|---|---|
| Backlink Analysis | Page title. |
| Description | Track all backlinks to your site from a single panel, catch new and lost links, and reduce spam risk. |
| Last Sync | Date of the most recent data synchronization. |
| Manual Sync button | Instant data refresh. |
| Plan Info | Shows your monitoring frequency (weekly or monthly ping). |
2. Domain Selector
A dropdown for users tracking multiple domains. All reports and charts are calculated for the selected domain.
3. Date Range Filter
Filter backlink activity for the last 7 days, last 30 days, last 90 days, last 6 months, last 12 months, or a custom date range.
Modules
1. Backlink Health Score
The central panel summarizing your entire backlink portfolio in a single score (0-100).
Calculation Components:
| Component | Description |
|---|---|
| Total backlink volume | Overall link count pointing to your site. |
| Referring domain diversity | Number of unique domains linking to you. |
| DoFollow / NoFollow ratio | Balance of link types. |
| Anchor text natural distribution | Whether your anchors look organic or manipulative. |
| Toxic link ratio | Percentage of links flagged as spam or toxic. |
| New vs. lost link balance | Net growth or decline trend. |
| Domain authority average | Average authority of linking domains. |
Visual: A score circle is displayed alongside one of three status labels: Healthy, Needs Attention, or At Risk.
2. Top Metric Cards
Four summary cards at the top of the page for a quick portfolio overview.
| Card | Description |
|---|---|
| Total Backlinks | Total number of links pointing to your site. |
| Referring Domains | Number of unique domains providing those links. |
| DoFollow Ratio | Percentage of dofollow links. |
| Domain Rank | Your site’s domain authority score from DataForce. |
Each card shows the change compared to the previous period with a green up arrow or red down arrow.
3. New Backlinks
A panel listing newly acquired backlinks added to your portfolio within the selected date range.
Table Columns:
| Column | Description |
|---|---|
| Source URL | The page providing the link. |
| Target URL | The page on your site receiving the link. |
| Anchor Text | The anchor text used. |
| Link Type | DoFollow or NoFollow. |
| Domain Rank | Authority score of the source domain. |
| First Seen | Date the link was first detected. |
| Status | Result of the ping check (Active, Pending, Issue). |
Actions:
| Action | Description |
|---|---|
| Open | Open the link in a new tab. |
| Add to Outreach Logbook | Quick-add the source domain to your outreach logbook. |
| Tag | Apply labels (e.g. partner, guest post, organic). |
4. Lost Backlinks
A list of links that were previously pointing to your site but are no longer active on the latest check.
Table Columns:
| Column | Description |
|---|---|
| Source URL | The page where the link previously existed. |
| Target URL | Which page on your site lost the link. |
| Anchor Text | The previous anchor text. |
| Lost Reason | Reason for loss (Page Removed, Link Removed, Changed to NoFollow, 404, Redirect Broken). |
| Lost Date | Date the link was lost. |
| Domain Rank | Authority score of the source domain. |
Actions:
| Action | Description |
|---|---|
| Outreach | Open outreach to the source domain owner. |
| Create Recovery Task | Generate a “Recover Request” task. |
| Mark as Temporary | Flag for weekly re-check (may return). |
This module helps you protect high-value links. A backlink loss can directly impact your SEO rankings, making early warning critical.
5. Spam & Toxic Backlinks
Links carrying risk are automatically flagged using DataForce algorithms and ShubHQ’s own spam signals.
Toxic Signals:
| Signal | Description |
|---|---|
| Low domain authority | Source domain has minimal authority. |
| Excessive outbound links | Page links out to too many sites. |
| Suspicious TLD usage | Spam-heavy extensions like .xyz, .top, .info. |
| PBN indicators | Private Blog Network patterns detected. |
| Topic mismatch | Linking domain is outside your niche. |
| Over-optimized anchor text | Excessively repetitive anchors. |
| Language/geo mismatch | Foreign language or geographically irrelevant domains. |
| Hacked content signal | Source page shows signs of compromised content. |
Table Columns:
| Column | Description |
|---|---|
| Source URL | The flagged link’s source page. |
| Anchor Text | The anchor text used. |
| Toxic Score | 0-100 risk score. |
| Risk Reason | Why the link was flagged. |
| Action | Add to Disavow list or dismiss. |
Actions:
| Action | Description |
|---|---|
| Add to Disavow | Add to Google Disavow file. |
| Mark as Safe | User marks the link as safe. |
| Disavow File Export | Export a ready-to-use .txt file for Google Search Console. |
6. All Backlinks
The master view listing all active and historical backlinks in a single table.
Table Columns:
| Column | Description |
|---|---|
| Source URL | The linking page. |
| Target URL | Your page receiving the link. |
| Anchor Text | The anchor text used. |
| Link Type | DoFollow / NoFollow / UGC / Sponsored. |
| Domain Rank | Source domain authority. |
| First Seen | Date first detected. |
| Last Checked | Date of ShubHQ’s last ping check. |
| Status | Active / Lost / Toxic / Pending. |
Filters:
| Filter | Description |
|---|---|
| Link Type | Filter by DoFollow, NoFollow, UGC, Sponsored. |
| Status | Filter by Active, Lost, Toxic, Pending. |
| Domain Rank Range | Filter by authority score range. |
| Anchor Text Search | Search within anchor text content. |
| Quick Filters | New / Lost / Toxic presets. |
Bulk Actions:
| Action | Description |
|---|---|
| Export CSV / Excel | Export selected or all data. |
| Add to Disavow | Batch add to disavow list. |
| Tag | Apply labels to multiple links. |
| Send to Outreach Logbook | Transfer source domains to outreach. |
7. Anchor Text Analysis
A visual panel showing the distribution of your anchor texts.
Categories:
| Category | Description |
|---|---|
| Branded | Brand name anchors. |
| Exact Match | Exact target keyword. |
| Partial Match | Partial keyword overlap. |
| Generic | ”Click here”, “Learn more”, etc. |
| Naked URL | Direct URL as anchor. |
| Image | Alt text links from images. |
Healthy Distribution Recommendation:
Branded-heavy, exact match at moderate levels, generic and naked in balance. ShubHQ compares your distribution against ideal ranges and flags over-concentration risks.
8. Referring Domains
A list of all unique domains linking to your site.
Table Columns:
| Column | Description |
|---|---|
| Domain | The linking domain. |
| Backlink Count | Total links from this domain. |
| Domain Rank | Domain authority score. |
| First Seen | Date the first link was detected. |
| Country | Country of the linking domain. |
| Niche / Category | AI-classified industry label. |
This module helps you compare high-volume, low-quality sources against low-volume, high-authority sources in your profile.
9. Backlink Timeline
A line chart showing total backlink count over time.
| Element | Description |
|---|---|
| New links wave | Green area showing newly acquired links. |
| Lost links wave | Red area showing lost links. |
| Net growth area | Highlighted area showing net change. |
| Event markers | Important events (e.g. Google core update, campaign launch) can be marked on the chart. |
Ping System (ShubHQ Backlink Monitoring)
Backlink data is initially pulled from the DataForce SEO infrastructure. ShubHQ’s own monitoring system then takes over, performing periodic checks on each backlink.
Ping Frequency (Plan-Based):
| Plan | Frequency |
|---|---|
| Free / Starter | Monthly 1 ping. |
| Pro | Weekly 1 ping. |
| Enterprise | Every 3 days, with daily pings for custom domains. |
What Each Ping Checks:
| Check | Description |
|---|---|
| Page alive? | Does the page return HTTP 200? |
| Link present? | Is the link still on the page? |
| DoFollow preserved? | Has it been changed to NoFollow? |
| Anchor text changed? | Has the anchor been modified? |
| Redirect? | Has the page been moved to a redirect? |
| Robots/noindex? | Has robots.txt or noindex been added? |
Result Labels:
| Label | Meaning |
|---|---|
| Active | Link is live and healthy. |
| Modified | Anchor or link type has changed. |
| Lost | Link removed or page inaccessible. |
| Suspicious | Page content integrity compromised, possibly turned to spam. |
The ping system runs entirely within ShubHQ’s own infrastructure, no third-party API is used.
Telegram & Email Notifications
You can receive instant or daily notifications for critical backlink events.
| Alert Type | Description |
|---|---|
| New high-authority link | Notification for links from domains with Domain Rank 50+. |
| Lost link | Alert when a link is detected as lost. |
| New toxic link | Alert when a toxic link is flagged. |
| Disavow recommendation | When toxic link count exceeds the threshold. |
| Weekly Backlink Summary | All metric changes in a single message. |
Telegram integration is managed via @Shubhq_bot; email notifications are managed from profile settings.
How It Works
| Step | Description |
|---|---|
 1. Data Pull | All known backlinks for your site are collected from the DataForce SEO infrastructure. |
| 2. Initial Indexing | Links are processed into the ShubHQ database; anchor text, link type, and source domain authority are classified. |
 3. Ping Cycle | Each link is checked at the frequency determined by your membership level. |
| 4. Diff Engine | Current status is compared against the previous check; differing links are marked as New / Lost / Modified. |
 5. Spam Scoring | AI and rule-based engines identify toxic links. |
| 6. Health Score Generation | All metrics are evaluated with weighting and a 0-100 score is produced. |
| 7. Notification & Action | Threshold-exceeding changes trigger user notifications. |
| 8. User Action | User tags links, adds to disavow list, and converts lost links into recovery tasks. |
Use Cases
| Use Case | What You Gain |
|---|---|
| Monthly SEO Health Meeting | Present the backlink health score as a report. |
| Lost Link Recovery | Detect the lost link behind a sudden ranking drop. |
| Negative SEO Attack Detection | Catch a rapid influx of toxic links. |
| Outreach Performance Measurement | Measure how many real links an outreach campaign generated. |
| Anchor Diversification Strategy | Detect over-concentration on a single anchor type. |
 New Site Launch | Monitor a new site’s link profile from day one. |
| Competitor Comparison | Benchmark your link velocity against industry averages. |
 Disavow Management | Prepare the disavow file for Google within the system. |
ShubHQ Integrations
| Integration | How It Connects |
|---|---|
| Outreach Logbook | Source domains from new links drop into your outreach logbook with one click. |
| Competitor Analysis | Compare against competitor backlink profiles. |
| SEO Audit | Backlink score directly contributes to the overall SEO Health Score. |
| Project Scorecard | Project-level backlink performance is reflected on the main dashboard. |
| Rank Tracking | Automatic correlation between ranking drops and lost links. |
| Trend Intelligence | Trends where your backlink sources exist are highlighted in weekly reports. |
Plans & Limits
| Resource | Description |
|---|---|
| Total Backlink Scan Volume | Varies by plan. |
| Referring Domain Limit | Number of trackable unique domains is limited. |
| Ping Frequency | Free: monthly, Pro: weekly, Enterprise: every 3 days. |
| History Retention | 12 months (Free), 24 months (Pro), Unlimited (Enterprise). |
| Disavow Export | Available on all plans. |
| Telegram & Email Notifications | Pro and Enterprise plans. |
Tips & Best Practices
- Tag new high-authority links. Learning which content attracts organic links shapes your strategy.
- Recover lost links within 30 days. Recovery rates drop significantly over time.
- Audit toxic links weekly. Negative SEO attacks start quietly and grow fast.
- Watch anchor text distribution. Over-optimized exact match can trigger the Penguin algorithm.
- Measure outreach campaigns with this module. See exactly how many real links each campaign brought.
- Update the disavow file every three months. Toxic link accumulation grows silently.
- Classify lost link causes. Distinguishing permanent vs. temporary loss determines your recovery strategy.
- Pin important links to Outreach Logbook. Maintain relationships with domain owners across renewal periods.
Roadmap, Planned Modules
The following modules are planned to expand Backlink Analysis into a comprehensive link intelligence center:
Backlink Velocity Score
Evaluation of link acquisition and loss speed over a given period.
- Fast but natural growth is considered healthy.
- Sudden spikes (spam attacks) are flagged.
Topical Authority Map
A heatmap of topics your backlinks come from.
- Visualize which topics you’ve gained authority in and where you’re weak.
AI Recovery Assistant
Automated recovery suggestions for lost links.
- If the source page still exists: gentle reminder email draft.
- If the page was removed: Wayback Machine archive check.
- Suggestion to redirect to an alternative page.
Backlink Gap Analysis
Automatically detect links pointing to your competitors but not to you.
- List: “This site links to your competitor, it could link to you too.”
- Direct outreach button.
Link Velocity Anomaly Detection
Instant alert when abnormal link acquisition or loss speed is detected.
- Early warning against negative SEO or automated spam attacks.
Link Equity Score
Average “passed authority” score for your entire portfolio.
- Identify which links actually pass value vs. which are nominal.
Lost Link Recovery Tracker
Kanban-style tracking of the lost link recovery process.
- Stages: Detected, Outreach Sent, Response Received, Link Recovered.
PBN Signal Detection
Identifies PBN signals among toxic backlinks pointing to your own site so you can disavow them.
- Detects shared IP, whois, theme, and CMS signals across suspicious backlinks to your domain to support a clean disavow file.
Industry Benchmark Comparison
Compare your link profile against industry averages.
- Median domain rank, anchor distribution, and link velocity data from similarly sized competitors.
Link Ecosystem Visualization
A node-edge visual map of your entire backlink network.
- Who links to whom, hub sites at the center of the ecosystem, and connection clusters.
Per-Page Backlink Distribution
View which pages receive the most links and which pages are link-starved.
- Data-driven content prioritization decisions.
Internal Link Recommendations
Internal link suggestions from your high-authority backlink pages to other important pages.
- Efficiently manage authority flow within your site.
Co-Citation & Co-Occurrence Analysis
Analysis of brands appearing alongside yours on source pages.
- Which competitors are mentioned in the same context? Which brand associations are you missing?
Link Building Campaign Management
Launch, track, and attribute outreach campaigns from a single panel.
- Connect earned links to campaigns. ROI reporting.
Disavow Automation
One-click addition of AI-recommended toxic links to the disavow list.
- Auto-upload to Search Console. Disavow history and impact measurement.
Local SEO Backlink Module
Separate categorization of geographically local links.
- Dedicated health score for local search performance.
Anchor Text AI Optimizer
Ideal anchor suggestions for future outreach based on your current distribution.
- Strategic advice: “Your next 5 links should use these anchor texts.”
Wayback Machine Integration
Automatically pull historical snapshots of lost link pages from the Wayback Machine.
- “This is what the page looked like before it was removed” snapshot for convincing outreach.
Link Quality Manual Review Panel
A workflow for manually reviewing suspicious links one by one.
- User marks links as safe / toxic / pending to train the AI.
Spam Blacklist
A curated list of spam domains maintained by ShubHQ.
- Automatic flagging when a new link arrives from a blacklisted domain.
Backlink Health Trend Forecast
30 and 90 day backlink health score prediction based on current trends.
- Deviation warning if no intervention is made.
Multi-Domain Portfolio View
Unified dashboard for agencies and companies tracking multiple domains.
- All domain link health in a single panel.
White-Label Client Report
Branded PDF backlink report for agency mode.
- Monthly auto-generation and email delivery to clients.
API Access
Programmatic access to backlink data for Enterprise users.
- Integration with your own BI systems.
The Bottom Line
Backlink Analysis pulls all backlinks from the DataForce SEO infrastructure, monitors them with ShubHQ’s own ping system, automatically detects new and lost links, flags toxic links with AI, and distills anchor text distribution, referring domain diversity, and more into a single Backlink Health Score (0-100).
| What You Get | Why It Matters |
|---|---|
| Backlink Health Score | Single-number summary of your entire link profile health |
| New & Lost Link Detection | Catch acquisitions and losses as they happen |
| Spam & Toxic Flagging | AI-powered identification of harmful links |
| Anchor Text Analysis | Ensure a natural, risk-free anchor distribution |
| Live Ping Monitoring | Each link is periodically verified for live status |
| Disavow Management | Build and export Google-ready disavow files |
| Referring Domain Intelligence | Understand who links to you and from which niches |
| Backlink Timeline | Visualize link growth and loss trends over time |
Our roadmap includes Backlink Velocity Score, AI Recovery Assistant, Backlink Gap Analysis, PBN Detection, Topical Authority Map, Industry Benchmark comparison, Co-Citation analysis, and Disavow automation, all designed to make this page the command center where SEO teams manage their link portfolio as a living asset.
Get Started
Ready to monitor your backlink profile?
- Navigate to Backlink Analysis from your dashboard
- Select your domain from the Domain Selector
- Wait for the initial data pull from DataForce to complete
- Review your Backlink Health Score and the four top metric cards
- Check New Backlinks to see recent acquisitions
- Review Lost Backlinks and initiate recovery for high-value links
- Audit Spam & Toxic Backlinks and add flagged links to your disavow list
- Use the Date Range Filter to focus on specific time periods
Happy monitoring!