Competitor Radar
A real-time competitor & content intelligence module that tracks Google search results by keyword and country. Discover who ranks, what's new, and where the gaps are.
A Real-Time Competitor & Content Intelligence Module
Building a strong SEO and content strategy no longer means manually checking Google results, guessing what competitors are publishing, or relying on outdated rank reports.
Competitor Radar (labeled Content Radar inside the panel) is ShubHQ’s keyword-driven, country-level Google scanning module designed to show you which competitor sites are appearing for your target queries, which content is reaching the first page, and what new content has been published in the last 24 hours all from a single radar screen.
The core purpose of this module is to shape your SEO and content strategy based on your competitors’ real-time movements. Which topics are trending? Which domains are moving aggressively? What content are competitors publishing that you don’t have yet? You can track all of this from the radar screen.
Page Structure
1. Content Radar Summary Cards
At the top of the page, you’ll see an instant snapshot of your radar status:
| Card | Example | Description |
|---|---|---|
| Active Keywords | 10 | The number of keywords currently being actively monitored. |
| Total Results | 837 | The total number of results (competitor content) collected across all scans. |
| Last 24 Hours | 28 | New content pieces that have hit your radar in the last 24 hours. |
| Last Scan | 26m ago | The timestamp of the most recent scan. |
These cards give you an at-a-glance view of your radar traffic intensity and the level of activity in your industry.
2. Add Keyword to Monitor
This is the form used to add new keywords to your radar.
| Field | Required | Description |
|---|---|---|
| Keyword | Yes | The keyword to track (e.g. SaaS marketing strategy). |
| Country 1 | Yes | Primary target country (e.g. United States (google.com), TR · google.com.tr). |
| Country 2 | No | Secondary target country. Allows parallel tracking of the same keyword in two different countries. |
| Main theme for AI filtering | No | A theme statement the AI uses when filtering results (e.g. B2B SaaS growth marketing strategies for startups). The AI calculates a relevance score for each result and excludes irrelevant ones from notifications. |
- + Add button Adds the keyword to monitoring.
- 10 / 10 keywords used A usage counter based on your plan limit.
3. Tracked Keywords Table
This table manages all of your active keywords.
| Column | Description |
|---|---|
| KEYWORD | The keyword being tracked. |
| COUNTRY | Target country and Google domain (e.g. TR · google.com.tr, US · google.com). |
| AI THEME | The defined AI filtering theme (shows No theme if empty). |
| TELEGRAM | Telegram notification status (Active / Not set). |
| STATUS | Scan status of the keyword (Active / Paused). |
| LAST SCAN | Time since last scan (e.g. 26m ago). |
| ACTIONS | Quick action buttons (see below). |
Available Actions:
| Action | Description |
|---|---|
| Scan | Trigger a manual scan for this keyword. |
| Edit | Edit the keyword’s settings. |
| Telegram | Manage notification settings. |
| Pause | Pause scanning for this keyword. |
| Delete | Remove the keyword from tracking. |
4. Discovered Content
This is the feed panel where all content that has hit your radar is listed.
Top Controls:
| Control | Description |
|---|---|
| Tabs | All (everything) / AI Relevant (flagged as relevant by AI) / Saved (bookmarked items). |
| Clean Up Duplicates | Button to remove duplicate content entries. |
| All Keywords filter | Filter the feed by a specific keyword. |
| Last 24 Hours time filter | Filter content by time range. |
Content Card Information:
| Field | Description |
|---|---|
| Title | The visible title of the content on Google. |
| Domain | The site the result belongs to (e.g. www.msn.com, www.milliyet.com.tr). |
| Matched Keyword | The keyword that brought this content onto the radar. |
| Country tag | TR, US, etc. |
| Ranking (#10, #6, #1) | The content’s current position in Google results. |
| Timestamp | How long ago the content was discovered. |
Card Actions:
| Action | Description |
|---|---|
| Save | Add the content to your saved items. |
| Delete | Remove the content from the list. |
| Open | Open the content at its original source. |
| Bulk Select | Select multiple items for batch operations. |
How It Works
| Step | Description |
|---|---|
 1. Define Keyword + Country | You specify the keyword you want to track and the target country. |
 2. Periodic Scanning | The system queries Google for that keyword at regular intervals and pulls first-page results. |
 3. AI Theme Filtering | Based on the theme you defined, the AI calculates a relevance score for each result. |
| 4. Discovered Content Feed | Newly discovered content drops into the radar screen. |
 5. Telegram Notification | If Telegram is active for that keyword, relevant content is delivered in real time. |
 6. Take Action | You review, save, or delete content and shape your competitor strategy based on this data. |
Use Cases
| Use Case | What You Gain |
|---|---|
| Competitor Content Tracking | Learn which topics your main competitors are publishing new content on within hours. |
| Rank Monitoring | See who’s entering the Top 10 for your target queries and how rankings shift over time. |
| Trend Catching | Spot topics that are gaining momentum in the last 24 hours. |
| Content Gap Analysis | Identify content topics that competitors have published but you haven’t. |
 Multi-Region SEO | Track the same keyword in two countries (e.g. TR and US) in parallel to observe market differences. |
 News & Current Affairs Tracking | Catch industry developments related to your brand (e.g. cybersecurity, regulatory warnings, fraud news) in real time. |
Roadmap Planned Modules
The following modules are planned for future releases to expand the capabilities of Competitor Radar:
Competitor Domain Lock
Track the full activity of a specific domain beyond keyword-level monitoring.
- “Which new pages did my competitor publish this week?” instant answers.
- Newly published URLs, updated content, removed pages.
Rank Tracking Timeline
Daily ranking movement graph for each keyword.
- “My competitor was at #15 three days ago, now they’re at #4 what changed?” analysis.
- Automatic alerts for ranking drops or rises.
- Add your own site to the list for side-by-side comparison.
SERP Feature Tracking
See which Google features are active for a keyword: Featured Snippet, People Also Ask, Knowledge Panel, Video Carousel, Local Pack, AI Overview.
- “Who owns the Featured Snippet for this keyword?” at a glance.
- Optimization suggestions for snippet capture opportunities.
AI Competitor Deep Dive Report
An AI-generated comprehensive report for any competitor:
- Strongest topic areas
- Content production velocity over the last 30 days
- Backlink strategy
- Content format preferences (long-form guide, listicle, video)
- Social media synchronization
“Summarize competitor X’s SEO strategy” in one click.
Content Gap Analysis
A list of topics competitors have published but you haven’t.
- AI prioritization: “The top 5 highest-ROI topics to start filling these gaps.”
- One-click export to the Content Growth Plan module.
SERP Volatility Alerts
Instant notifications when abnormal ranking movements are detected for your keywords.
- “Google may have rolled out an algorithm update for this keyword” signal.
- Niche-level SERP volatility score (0-10).
Trend & Seasonality Layer
Google Trends integration for each keyword.
- Seasonal alerts like “This keyword peaks in May.”
- 12-month × 5-year trend heatmap.
- Rising queries and related topics.
AI Title & Meta Description Assistant
Analyzes top-ranking competitor titles.
- Generates “Recommended title format to break into Top 3 for this keyword.”
- Meta description suggestions to boost CTR.
Backlink Intelligence
Lists backlinks competitors have acquired in the last 30 days.
- Source domain authority and traffic data.
- “This site links to your competitor it could be an opportunity for you too” suggestion.
- One-click export to the Outreach module.
Multi-Country Compare
Side-by-side comparison of the same keyword across 3+ countries.
- View each country’s Top 10 on a single screen.
- Visual report: “This keyword is held by different players in the US vs. DE.”
Brand Protection Module
Monitors all SERP results where your brand appears.
- Alerts for negative content, fake sites, and brand impersonators.
- Tracks domain typo variations.
Competitor Publishing Calendar
A calendar view showing competitors’ publishing times, days, and frequency.
- “They publish on Tuesdays at 10:00 publish on Monday to get ahead” suggestion.
- Publishing velocity score (content / week).
News Feed & Editorial Signal
Aggregation of industry news for your keywords.
- “3 major publications came out for this keyword in the last 24 hours” summary.
- Editorial momentum score: where a keyword stands in the media cycle.
Content Format Analysis
For Top 10 content: average word count, image count, video presence, FAQ usage, schema markup.
- “The average content for this keyword is 2,400 words yours is 800” comparison.
Win/Loss Dashboard
Which competitor gained rankings in the last 7 days, and which lost them.
- Keyword-level “Rising Stars” and “Declining” lists.
- Opportunity alert: fill the space left by a falling competitor.
Cluster & Topical Authority Map
Automatically groups tracked keywords into topic clusters.
- Visual map: where you’re strong, where competitors lead.
- Topical authority score and growth recommendations.
Weekly Digest (Automated Report)
Every Monday via email + Telegram a weekly summary:
- Top 20 newly discovered content pieces
- Top 5 keywords with the most movement
- Top 3 newly emerging competitors
- 5 prioritized action recommendations for you
Watchlists & Tagging
Group keywords by project, client, niche, or category tags.
- For agencies: client-level isolation.
- Multi-list management (Active Projects, Archive, Test List).
Team & Shareable Reports (Enterprise)
Multi-member support for agency and team use.
- Read-only sharing links for clients.
- Branded PDF report export.
AI Action Recommendations (Actionable Insights)
Not just data but what you should do about it.
- Example: “Keyword X rose to #6 in the US → strengthen internal links on these 3 pages.”
- Prioritized top 5 actions every week.
ShubHQ Module Integration
- Content Growth Plan: Add discovered gap topics to your content plan in one click.
- Outreach Logbook: Add backlink-providing competitor sites to your contact list.
- Reddit / LinkedIn Monitor: Cross-channel visibility is this keyword also being discussed on social media?
The Bottom Line
Competitor Radar (Content Radar) is a comprehensive SEO intelligence center that lets you track your competitors’ movements on Google by country and theme, with AI-powered filtering, updated hourly.
| What You Get | Why It Matters |
|---|---|
| Active keyword monitoring | Know exactly who’s ranking for your target queries |
| Discovered content feed | Never miss a new competitor publication |
| AI relevance filtering | Focus only on what matters no noise |
| Telegram notifications | Real-time alerts straight to your phone |
| Multi-country tracking | Compare markets side by side |
Our roadmap includes rank tracking timeline, SERP feature tracking, content gap analysis, backlink intelligence, AI competitor reports, and weekly digests all designed to make this page the first thing ShubHQ users open every morning for competitor intelligence.
Get Started
Ready to activate your Competitor Radar?
- Navigate to Content Radar from your dashboard
- Add your first keyword and select a target country
- Optionally define an AI theme for smarter filtering
- Enable Telegram notifications for instant alerts
- Monitor the Discovered Content feed and take action
Happy tracking!